Client Case Study | The Fertility Activation Method
From Broken Trust to a Business She Could Finally Rely On:
$30K/mo in ads, zero dropped balls
A partnership that took a business built on a shaky funnel and two failed hires and turned it into one Heidi could hand off without holding her breath.
The result
$820k
in revenue moving through the business across the partnership
9
promotional launches run in a single year
139k
active email subscribers managed without missing a beat
The situation
A Business That Looked Fine From the Outside
Heidi’s business was operating at a high level. She had a proven offer, a growing audience, and an evergreen webinar funnel with thousands a month in paid traffic flowing into it. By most measures, things were going well.
When Heidi approached Ashley, she needed high-level support. After two failed working relationships with operations experts, her trust to find something she could rely on was at an all-time low.
Handing over critical parts of a business to someone she wasn’t sure about yet felt like a risk she couldn’t afford, not with thousands a month in ad spend on the line.
“Everything feels much more organized + calm with Ashley. I feel like we’ve accomplished more but with less stress. Thank you for your hard work and commitment! It feels great to be able to trust your intentions.”
Needs
- High-level strategic partner and ops support
- Trusting someone with critical parts of the business
- Uncomplicated systems to grow with the business
Problems
- Two failed operations expert relationships
- Damaged trust
- Wondering if she can ever get out of the backend of her business
What was actually at stake
No room for “mostly working”
To understand why this case study matters, you have to understand what Heidi had built.
The Fertility Activation Method taught couples how to improve fertility through natural methods. It was a deeply personal offer with an audience that lives in a high-trust space. Every client interaction matters. Operationally, short of nothing can fall through the cracks.
Her model ran on an evergreen webinar funnel, fed continuously by paid traffic: $30,000 a month in ads. Every single month. At that level, “mostly working” isn’t good enough, and a leak in the funnel isn’t a minor inconvenience. It means thousands of dollars walking out the door.
Three places nothing could slip
$30k / month
in paid traffic feeding a single evergreen funnel, every month, without pause.
An unmanaged inbox isn’t just disorganized
it’s clients not getting responses, trust eroding, leads slipping through the cracks.
An unsupported launch doesn’t just underperform
it damages the momentum the ads are working so hard to build and it’s stressful for the entire team.
“Thanks again for holding everything down this month and helping things run smoothly, especially with so much exciting stuff going on. The 4th of July promo went really well and was well tasked and organised. You are doing an awesome job, and I so appreciate feeling confident in the team as I take some time off.”
The work
Establishing Foundational Systems
The partnership with Heidi was centered around protecting and stabilizing what was already built while designing systems and support to scale alongside the business.
Owning the funnel from end-to-end
With $30,000 a month in paid traffic driving into an evergreen webinar, the funnel had to work, every step of it. Ashley monitored it continuously, caught issues before they became problems, and made tweaks as needed to keep conversions clean.
Establishing customer service systems
Heidi had a high-volume inbox and a customer experience that needed active management. Ashley took over managing the customer service team, making sure responses went out and clients felt taken care of.
Getting the team out of reactive mode
During launch seasons, the business lived in reactive mode. Because the systems from Touch Points 1 and 2 were already holding steady, Ashley could plan ahead, lead the backend, and build buffer into every launch timeline, so Heidi could focus on the front-facing work.
The shift
Trust Rebuilds in Increments
Trust doesn’t rebuild in a conversation. It rebuilds in the details that get handled without being asked, and in the problems that get caught before they become emergencies.
For Heidi, part of that meant something Ashley doesn’t typically offer clients: her personal phone number. Not because Heidi needed hand-holding, but because after two failed partnerships, she needed to know someone would actually pick up. It gave her a sense of comfort that a shared inbox never could.
Month after month, consistently, Ashley showed up, pivoted, and followed through, without requiring the oversight Heidi had grown used to with past support.
Before
- Heidi second-guessing decisions and checking on every detail
- The business had half-baked operations support
- Holding her breath before a launch, wondering if the backend would hold
After
- She could hand off outcomes, not just tasks, and trust they’d be handled
- Heidi truly had a strategic partner she could trust with critical parts of the business
- Walking into launch day knowing every system had already been checked, twice
Where she is now
From Firefighter to Founder
Heidi is a founder again, not a firefighter.
Visible in her content, her coaching, her audience and not buried in an inbox or stressing about last minute deadlines.
Not refreshing the funnel dashboard during a launch, busting out the excel spreadsheet wondering if it’s holding.
Heidi gets to do the work only she can do: teaching couples, building trust, growing the mission.
This type of new foundation lets her business grow without her holding her breath.
Your turn
